This used to happen in newspapers from time to time. Usually in a local, targeted, market area. Many reading this might ask what a newspaper is … anyhow … *smh*
Companies beware, your clientele can and will rate your experience … and now it’s on a global scale. Now just think of first impressions for a company.
People have done this in the past with search (think Google ads) but now add it to social media in general, can’t wait to see the blow back as these increasingly add to ad revenues!
Now lets think about someone using SEO both onsite and offsite to … no, that doesn’t happen does it? *sarcastic*